Do You Have
Trouble Saying NO?

The book of No

Is it difficult to refuse your friends, your boss, your kids, your spouse—even perfect strangers? Saying “no” is rarely easy. Often, it’s downright uncomfortable. But constantly saying “yes” causes anxiety, anger, stress, regret, and feelings of powerlessness.

Social psychologist and author Dr. Susan Newman empowers you to break your debilitating yes habit with her simple techniques and insights. This new, enhanced edition is filled with research and timely scenarios that offer more ways to say “no” without feeling guilty or damaging your relationships.

You’ll discover how to:

  • Recognize when someone is manipulating you into “yes”
  • Be ready with the words you need to refuse
  • Avoid being overcommitted, overworked and overwhelmed
  • Put an end to feelings of resentment or frustration
  • Find and reserve time for things you want to do
  • Establish and keep your boundaries strong

Harness the power of “No” and take back your life.

Available to Pre-Order from:


Indie Bound

Why You Need The Book of No (Watch the video)

Up Your NO-how

Tip #1

Saying no means making a conscious effort—choosing—to be in charge of your life.

Tip #2

Save “I’m sorry” for when you have actually done something wrong.

Tip #3

Turn down those who flatter or attempt to pressure you into a yes.

Tip #4

Saying no is very often a time management issue; pay attention to what you have to do before accepting.

Tip #5

Always request details before agreeing to what is asked of you.

Tip #6

Refuse anyone who insists on an immediate answer.

Tip #7

Whatever you say “yes” to will eventually force you to say “no” to something and somebody else that you really want to help.

Tip #8

Not every friend has to be your closest, or deserves your complete devotion.

Tip #9

Children get over disappointment far faster than adults. Your kids are more resilient than you probably realize.

Come back soon for more tips!

What People Are Saying

  • A colossal, common, and vexing problem, which causes many other devilishly inescapable problems, is not saying ‘No’ before ‘Yes’ leaps out of your mouth. In this priceless, practical, pithy volume, Dr. Susan Newman uses her wisdom, wiles, and wit to teach you—kind, nice, good, and giving person that you are —how to bow out gracefully, how to decline an offer without giving offense, and how to teach others to do the same thing. This book is a game-changer and a life saver!
  • Edward Hallowell, M.D., author of Driven to Distraction and other books

  • This book will free you. It is one of the most liberating, empowering and practical topics I’ve seen…and Susan Newman does a masterful job bringing it home.
  • Joseph Grenny, New York Times bestselling co-author of Crucial Confrontations

  • If you want to be a good friend, team player, and nice person, but always seem to put yourself—and the things you want—last, The Book of No is for you. It helps break down the stigma and guilt associated with saying no, and provides hundreds of practical tips for exactly how to say it in specific circumstances and relationships. You’ll learn the psychology behind why you get sucked into saying yes too often and what to do to stop.
  • Alice Boyes, Ph.D., author of The Anxiety Toolkit: Strategies for Fine-Tuning Your Mind and Moving Past Your Stuck Points

  • The Book of No is a must-read for the pushover tendency in all of us who agree to most things asked of us. Leading relationship psychologist Susan Newman explains you why you say “Yes” too often and how to say “No” graciously without feeling guilty or offending. Think of it as your life-preserver and go-to guide for navigating relationships with your friends, family, spouse, boss, co-workers, parents, kids…even strangers. You’ll want to say “Yes” to The Book of No and keep it close by.
  • Michele Borba, Ed.D., educational psychologist and author of UnSelfie: Why Empathic Kids Succeed in Our All-About-Me World

  • The skill of saying ‘no’ is essential for a life of freedom and dignity. Dr. Newman’s book, through a series of carefully analyzed examples, teaches that skill.
  • Herbert Fensterheim, Ph.D., co-author of Don’t Say Yes When You Want to Say No

  • I make a living by telling people that saying ‘NO’ to unsuitable clients is the key to prosperity in business. Dr. Newman broadens the ‘No’ principle even further. She’s built a convincing case that judicious use of this powerful two-letter word is the key to a richer, more authentic, happier life. Will you read this book? For one, I urge you to say ‘Yes.
  • Kim DeMotte, author of The Positive Power of No: How that Little Word You Love to Hate Can Make or Break Your Business

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